Kustom Road

The fourteenth edition of Kustom Road, the charity event organized by Motoclub SS33 Sempione, returns to Busto Arsizio, at the historic MalpensaFiere – Centro Fiere Congressi ed Eventi exhibition center.

With the 2025 edition, Kustom Road returns to its “old style” formula, confirming its status as one of the industry’s leading events: a major event dedicated to the world of motorcycle customization—and more—at both the national and European level.

With a rich and varied program, Kustom Road 2025 promises once again to be an event that will leave its mark, consolidating its position as the benchmark for all enthusiasts of the American dream and the world of motors, offering them the opportunity to experience their passion firsthand and discover all the latest news and trends the industry has to offer.

Over the course of two days, tens of thousands of visitors will be able to enjoy a unique experience in an indoor and outdoor area covering over 15,000 square meters, spread across three pavilions. Here, visitors will be able to admire true “works of art”: unique motorcycles, masterpieces of craftsmanship created by leading Italian customizers, and let themselves be swept away by the excitement of a weekend full of exclusive content and ever-changing shows.

Kustom Road is not just a static event: alongside the presence of numerous brands specializing in customization and leading accessory companies, with the latest industry news, the event transforms into a truly dynamic stage.
Throughout the event, the public will be able to enjoy spectacular stunt performances, country dancing with the Country Road Festival, DJ sets in the Country Arena, and performances by leading rockabilly schools.

A brand new feature for the 2025 edition, created in collaboration with Registro Shovelhead Italia: the first contest dedicated to one of the most iconic engines from the Milwaukee manufacturer, the Shovelhead, produced between 1966 and 1984. But that’s not all: visitors will also be able to admire unique pieces with engines dating from 1903 to 1999, the year that saw the end of production of the iconic 1340 cc model. It will not only be an exhibition of historic collectibles, but also a unique “battle” between the most representative models.

An unmissable event for those who live the world of customization as a passion and lifestyle: bikes & cars show, customizers, merchandising, food & drink, country dancing, live music, and much more;
all this at the 14th edition of Kustom Road 2025, a unique Italian event organized by Motoclub SS33 Sempione.

Mark the date and prepare yourself for an unforgettable experience.